diff --git a/build/sqlc/README.md b/build/sqlc/README.md
index 72d9a86..570e024 100644
--- a/build/sqlc/README.md
+++ b/build/sqlc/README.md
@@ -3,8 +3,6 @@
 
 This is a set of rules which uses [sqlc](https://github.com/kyleconroy/sqlc) to generate Go code (types and functions) based on a SQL schema/migrations and a list of queries to be turned into functions.
 
-It also embeds the migrations using [bindata](https://github.com/kevinburke/go-bindata).
-
 Usage
 ---
 
@@ -47,4 +45,7 @@
 
 To list the generated files for inspection/debugging, `bazel aquery //foo/bar:sqlc_model` and find files named `db.go`, `model.go` and `queries.sql.go` (or similar, depending on how your query file(s) are named).
 
-TODO(q3k): document migrations (and probably move them to a subpackage).
\ No newline at end of file
+Migrations
+---
+
+Currently, you need to manually embed the same migrations files using standard //go:embed directives, then you can used them with golang-migrate via en embed.FS/io.FS/iofs-source. See //cloud/apigw/model for an example.
diff --git a/build/sqlc/sqlc.bzl b/build/sqlc/sqlc.bzl
index 3083fd3..71d2fc3 100644
--- a/build/sqlc/sqlc.bzl
+++ b/build/sqlc/sqlc.bzl
@@ -77,8 +77,6 @@
     for basename in query_basenames:
         sqlc_go_sources.append(ctx.actions.declare_file(basename + ".go"))
 
-    migrations_source = ctx.actions.declare_file("migrations.go")
-
     # Cockroachdb is PostgreSQL with some extra overrides to fix Go/SQL type
     # mappings.
     overrides = []
@@ -127,20 +125,7 @@
         outputs = sqlc_go_sources,
     )
 
-    # Generate migrations bindata.
-    ctx.actions.run(
-        mnemonic = "MigrationsEmbed",
-        executable = ctx.executable._bindata,
-        arguments = [
-            "-pkg", package_name,
-            "-prefix", ctx.label.workspace_root,
-            "-o", migrations_source.path,
-        ] + [up.path for up in uppers.values()] + [down.path for down in downers.values()],
-        inputs = uppers.values() + downers.values(),
-        outputs = [migrations_source],
-    )
-
-    library = go.new_library(go, srcs = sqlc_go_sources + [migrations_source], importparth = ctx.attr.importpath)
+    library = go.new_library(go, srcs = sqlc_go_sources, importparth = ctx.attr.importpath)
     source = go.library_to_source(go, ctx.attr, library, ctx.coverage_instrumented())
     return [
         library,