diff --git a/cloud/apigw/model/migrations/1663155947_initial.up.sql b/cloud/apigw/model/migrations/1663155947_initial.up.sql
new file mode 100644
index 0000000..4812e00
--- /dev/null
+++ b/cloud/apigw/model/migrations/1663155947_initial.up.sql
@@ -0,0 +1,17 @@
+CREATE TABLE accounts (
+    -- Internal account ID. Never changes.
+    account_id UUID NOT NULL DEFAULT gen_random_uuid() PRIMARY KEY,
+
+    -- Identity used to tied this account to OIDC.
+    -- OpenID Connect Core, 2. ID Token: “It MUST NOT exceed 255 ASCII
+    -- characters in length”.
+    account_oidc_sub STRING(255) NOT NULL UNIQUE,
+
+    --- Copy/cache of user data retrieved from OIDC IdP on login. Currently this
+    --- is only updated on first login, but we should find a way to trigger
+    --- a re-retrieval.
+    -- Display name preferred by user.
+    -- Self-limiting ourselves to 255 unicode codepoints here. This is also
+    -- supposedly what keycloak also defaults to for user attributes.
+    account_display_name STRING(255) NOT NULL
+);
\ No newline at end of file