diff --git a/build/fietsje/planner.go b/build/fietsje/planner.go
index 0be1b8a..9e4889c 100644
--- a/build/fietsje/planner.go
+++ b/build/fietsje/planner.go
@@ -209,6 +209,13 @@
 	}
 }
 
+// useImportAliasNaming instructs Gazelle to name the generated targets in a way
+// which is both compatible with the old go_default_library convention as well
+// as the import convention. See `go_naming_convention=import_alias` in Gazelle.
+func useImportAliasNaming(d *dependency) {
+	d.useImportAliasNaming = true
+}
+
 func forceBazelGeneration(d *dependency) {
 	d.forceBazelGeneration = true
 }