diff --git a/build/bindata/bindata.bzl b/build/bindata/bindata.bzl
index 23293c1..9420329 100644
--- a/build/bindata/bindata.bzl
+++ b/build/bindata/bindata.bzl
@@ -34,7 +34,7 @@
         "-pkg",
         ctx.attr.package,
         "-prefix",
-        ctx.label.package,
+        ctx.label.workspace_root,
         "-o",
         out,
     ])